The Benefits of Data Analytics: What Small Businesses Need to Know

Big data analytics aren’t just for large corporations. Any size business can benefit from data analytics tools when appropriately utilized. Every modern business today generates data. What you choose to do with the data you generate can affect your organizations’ productivity, efficiency, and competitive advantage. The benefits of data analytics are far-reaching. It can be rewarding to consult with experts like TIBCO. TIBCO is a leading data science software company that hosts several resources regarding business intelligence, data mining, and general insight about analytic techniques on their website.

What are big data analytics?


Big data analytics tools are rapidly transforming business models and workflows in nearly every industry. This development can be partially attributed to the enhanced operational efficiency and real-time insights it can provide to a business. Additionally, analytics tools are money, effort, and resource savers. The cost-effective practices that data analytics tools produce may be the most attractive feature for small businesses, but it is far from the only advantage.

The term “big data” refers to the large volumes of data your business generates during operation. There are two main categories of big data, structured and unstructured. Structured data means easily accessible, organized information—for example, your sales. Unstructured data is unorganized information that is more complicated to collect and manage.

How do analytics benefit businesses?


Small businesses already experience many obstacles that larger organizations may not, like lack of funding, less employees, or minimal hardware. Streamlining business processes should be a number one priority for a small business, because low overhead costs and impactful results are ideal for every company. Any organization already generates a large amount of data. By employing analytics, you won’t be letting that valuable information go to waste.

Artificial intelligence provides you with the added vigilance of someone sifting through all your company’s big data and picking out patterns, areas of strength, and areas of weakness. In other words, you’ll gain greater insights into what is working in favor of your business and where there is room for improvement. AI gives businesses the data governance of a team of data scientists and analysts at a fraction of the cost.

Turn insight into actionable insight.


Business analytics turn data into action. Many complexities within organizational structures present themselves throughout a typical day of operation. Real-time analytics records every instance and through machine learning. Then, an analytical model can understand that data through your specific business’s context. Through an unbiased lens, analytics then pinpoints and simplifies the business problem. If your business is taking advantage of prescriptive analytics, it even takes the guesswork out of an action plan for you. Prescriptive analytics focuses on practical courses of action rather than collecting or monitoring data itself. Essentially, it can take a lot of pressure off those in leadership roles and allow these members of your organization to rest easy, knowing that their suggested plan of action is backed by historical data.

Where is the best place to start?


The first step in deploying data analytics tools within your business is knowing exactly where to focus your energies. Does your company already have access to valuable data? One example of this might be a database of customer information. Your customers are the most important element in your organization’s success, so consider what types of insights into your target demographic will be usable. This specialized knowledge about the consumers who frequent your business can improve your marketing methods because you will know precisely who to appeal to when making marketing decisions.

Overall, the topics mentioned above are just a few possible benefits of big data analytics. Your company is unique, so the best analytical processes should be customized to fit your organizational needs. Examine your company’s current data usage, outline the areas of improvement, and consult with professionals to maximize your results. Data analysis doesn’t have to be complicated or expensive. Analytical tools operate as a service to your business. No large or small business owner has enough time to personally analyze the large amounts of data their organization is producing. Think of business analytics as your own personal data scientist assistant.

Next Post

Not Sure What To Study In College? Check Out These Tips

Wed Jul 14 , 2021
Choosing a career path is a big challenge for many young people who are preparing to venture out into the great big world. This is made even harder by the fact that many high schools, and even middle school, students are finding themselves pushed to decide on these big picture […]